When shopping for used cars in Tucson , buyers face more than just the challenge of finding the right vehicle. They often navigate a maze of pricing games, hidden fees, and high-pressure tactics that make the process stressful. Tucson Car & Truck Unlimited (TCTU) has committed itself to being the alternative—a dealership built on trust, culture, and a genuine customer-first philosophy. The Leadership Behind the Culture At the heart of TCTU is owner Guillermo Valdez , whose career journey uniquely positions him to understand both sides of the car-buying process. Before opening the dealership, Guillermo worked inside dealerships and also with Lobel Financial , a national lender. That experience gave him insight into how deals are structured, how financing impacts buyers, and most importantly, how customers often feel overlooked in the process. Guillermo set out to change that narrative: “Having worked on both sides of the business—inside dealerships and with a lender lik...
Tucson, Arizona is home to many innovative businesses, but one company in particular is transforming how dealerships across the country approach Finance and Insurance (F&I). Elite FI Partners , founded by industry veterans Michael and Emilia Aufmuth, has grown into a national leader in automotive F&I training, products, and dealer profit participation programs. From adaptive training and dynamic coaching to virtual finance departments and dealer reinsurance programs , Elite FI Partners is shaping the future of F&I with cutting-edge solutions that help dealerships increase profitability, improve compliance, and deliver a better customer experience. Adaptive Training and Dynamic Coaching One of the biggest challenges in the dealership world is keeping finance managers sharp, consistent, and motivated. Elite FI Partners solves this with their Adaptive Training approach. Unlike rigid scripts or one-size-fits-all programs, Adaptive Training focuses on understanding indiv...