Out of the Box: How to Introduce F&I Early and Often to Increase Penetration Rates

It’s time to adopt a strategy that aligns with how customers make purchasing decisions by introducing customers to their F&I options early and often. Dealers can build better relationships with customers by becoming their allies, working from the start of their journey to help buyers understand the importance of the protection plans offered at the dealership.
https://www.fi-magazine.com/fi/362826/out-of-the-box-how-to-introduce-fi-early-and-often-to-increase-penetration-rates?utm_source=dlvr.it&utm_medium=blogger